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Old Kodak commercial: Tribes

I really liked this Kodak spot when it first aired in 2002. It has a sweet teenage sensibility that’s surprisingly intimate for a big consumer brand. It reminds me of My So-Called Life.

It was before the digital revolution and shows photo sharing using disposable film cameras. But it’s the spirit of it that I found interesting. 

(Here's another Kodak ad created around the same time, also set in a high school. Apparently it has a following: Kodak Goth Commercial.)

Noteworthy: This was posted by the ad agency’s creative director who said it was filmed in an Australian high school. It was directed by Oscar-winning documentary director Errol Morris (The Thin Blue Line, The Fog of War).

You can also find this ad on Coloribus (subscriber only).